Hazelwood Productions partnered with Rap Snacks to unveil its latest line of bold, flavor-packed snacks in collaboration with rap icon Nicki Minaj. Charged with forging an authentic connection between the product and its core audience, we worked hand in hand with Rap Snacks' marketing team to craft an unforgettable experience–an elevated girl's night designed to celebrate and empower black women.

By seamlessly aligning our creative strategy with the brand's identity and deep-rooted cultural influence, this campaign became more than just a product launch–it was a powerful statement of beauty, confidence, and community.